Saving the world from the complex and the cumbersome, one valuable experience at a time.

image credit goes to @rudall30

Hello! I’m Darlene

I’m passionate about crafting meaningful experiences to solve human problems.

I’ve accumulated extensive experience across diverse domains, which include:

  • Complex enterprise software. Collaborated with multi-functional teams at a large international software company, as well as one of its competitors.

  • E-commerce. Designed online service solutions for a prominent national retailer.

  • Provincial government. Spearheaded a design unit at the beginning of their digital transformation initiative.

  • Image editing and word processing software. Sharpened my skills of the trade at this Ottawa-based company.

My superpowers:

  • Strong interpersonal skills

  • Thoughtful and responsive leadership

  • Usability research methodologies

  • Experience working with and on distributed global teams

  • Cross-functional collaboration

  • Willingness to grow and adapt to changing environments

If you want to view my portfolio of work, please contact me for the password.

I’m also available for a coffee if you would like to have a chat, get in touch!

Testimonials…

  • “Darlene is an exceptional UX designer whose empathy enhances every project.

    At Best Buy, she not only elevates her team but also acts as a supportive mentor and friend. Her leadership fosters a nurturing UX community, always providing advice and a listening ear. Working with her is a genuine pleasure.”

    Nancy Yu Wen Sun worked with Darlene in the same UX community of practice.
    UX Designer, Best Buy Canada

  • “I had a blast working alongside Darlene during her time at Best Buy Canada!

    She is an exceptional UX Designer who not only rocks at her work, but also adds an invaluable element of positivity and warmth to our design community. Darlene's work as a UX Designer, focusing on various aspects of the e-commerce customer journey and internal employee experiences, was consistently top-notch. Her attention to detail and collaborative problem-solving skills greatly contributed to the success of the experiences she was involved in.

    What truly sets Darlene apart is her incredible personality. She brightened our meetings with her friendliness, and her kind and supportive nature created a work environment where people felt valued and heard. She has a talent for making everyone around her feel at ease, and her good-humoured spirit added a touch of joy.

    Darlene is not just a colleague; she's a friend and a remarkable team player. I highly recommend her for any role that requires a combination of professional expertise and a genuine, kind-hearted approach to collaboration.

    It was a pleasure working with her, and I'm confident she will continue to shine in all her future endeavours.”

    Carlo Reyes worked with Darlene in the same UX community of practice.
    UX Designer, Best Buy Canada

  • "Darlene is truly a gem that I would recommend to any team.

    I worked with her for 4 years, she really impressed me how from a very high level, sometimes vague requirements, she come and design the full experience from end to end, and seek for feedback and validation.

    It is very refreshing to have a colleague with that level of deep knowledge on UX and understand so well the business. That alone guarantees and gives the confidence to all team members and gives clarity on what each team needs to achieve.

    Darlene is not just awesome technically in her role, she is also a very pleasant co-worker, always looking to create and maintain a performant and fun work environment. She will be a powerful asset to any teams.

    I really hope to work with her again in the future.”

    Krishna Nadarassin collaborated directly with Darlene on the same product, different roles/domains.
    (former Senior Software Developer, Best Buy Canada)

  • "Darlene is an excellent UX researcher and a great collaborator.

    She makes everyone feel welcome and valued in any setting. She listens and empathizes with others, building trust and rapport. She is always learning and improving her skills, and welcomes constructive feedback. She is a positive and professional colleague who delivers impactful results. I strongly recommend Darlene for any role that involves interpersonal skills, empathy, and relationship-building.”

    Matt Gardner managed Darlene directly.
    (former UX Practice Lead, Best Buy Canada)

  • “Darlene is a designer who truly puts users first

    … and seeks to understand their challenges before solving the problem. Her empathy for the end user experience, and for her teammates, shows in her actions. She is a natural at applying the Design Thinking approach!”

    Jennifer Coleman worked with Darlene, on a different team.
    Change Leadership Facilitator, SAP

  • “I am delighted to recommend Darlene’s work as a User Experience designer.

    Darlene’s interaction design skills are first rate: she has an innate understanding of how to design elegant, easy-to-use interfaces that are appropriate to the user tasks, and she is capable of taking the design lead on any project. Darlene has successfully collaborated with cross-functional project team members, including product managers, program managers, and developers, in order to create final designs that fulfill both user needs and project requirements/timelines. Darlene also has experience running usability studies and incorporating the analysis of the findings into the final design. Darlene would be an ideal asset to any [UX] team.”

    Lee McIntyre managed Darlene directly.
    (former UX Manager, SAP BusinessObjects)